He believes what set them apart is that they have a very personal touch, and competitive pricing without long term commitments. "While someone can come in and work out on their own, we offer very personalized personal training. We want to know everyone's name when they come through that door...we want to know if they have a bad back and check if they've stretched properly. It's a family business and those that come to us will be treated as family," he says. As for pricing, Cormier believes people enjoy the lack of long term sign-ups. "You can come in for a single work out, or for just a month for $50. If you don't like it you can move on, but we think you will like it. Same thing with our boot camps, you can pay as you go or sign up for a month at a time," he adds. Joe and Monique caught the fitness bug back in 2008.
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